We pride ourselves with our background in traditional graphic design. Drawing from our expertise in the fields of: Branding, art direction, illustration and print production. From movie artwork to the production of campaigns and branded merchandise.

The execution

Our latest outcome with the ongoing work with adidas and T.K.O. took us to the Berlin Marathon. Force of Nature made the campaign for the collaborative effort M O V E M E N T situated at the intersection of movement, design, and performance.

Channelling his personal allure for long-distance running, T.K.O.’s Karl-Oskar Olsen and adidas have coalesced with the aim of delving into the state of mind of a runner.

Insights

adidas Denmark had a desire to create an extraordinary initiative in the male running community. This was done in line with the global strategy of involving the athlete under the ‘Here to Create’ headline, adidas Denmark teamed up with design lab T.K.O. to form an all male running hub with a focus on the aesthetic and the pure love of running. 

T.K.O. is a design lab founded by Karl-Oskar Olsen. Working with applying contemporary aesthetics across performance disciplines, T.K.O. strives to the boundaries of ideation through collaboration within the realms of sport, art, fashion, and architecture.

The task

The successful Danish fashion brand Libertine-Libertine needed assistance in defining and maintaining a clear visual identity that reflects the brand’s design DNA and qualities to make the brand grow even stronger.

The execution

Through the creation and development of a consistent visual tone of voice, the brand’s expression is now aligned across all relevant platforms. This work included strategy, campaigns, lookbooks, PR, ambassador activation, social media concept, and maintenance. The result is a significant growth in followers as well as a stronger visual appearance and expression throughout all of their communication channels.

The task 
The English fashion brand Superdry was not getting enough attention from Danish fashion editors -therefor the brand wanted Force of Nature to reposition their label as a relevant brand in the industry and to important trendsetters. 
 

The execution
At the time of the event, Copenhagen was buzzing with new exclusive pop-up restaurants. These were important don’t-miss-out events for city trendsetters. By looking at the core target group (fashion directors, writers, bloggers, etc.) and their respective passions, the concept was to create an event they surely wouldn't miss.

Force of Nature launched a one-day-only pop-up restaurant - LONDON MEETS TOKYO -  in Copenhagen and invited the fashion A-list as a target in the re-branding strategy and made Superdry the hub of the event. The restaurant was an English-Japanese fusion kitchen with references to the brand’s identity: English tailoring meets Japanese standards of quality.  The restaurant was placed at a central Copenhagen dry cleaner’s establishment. The venue functioned as a visual reference to the Japanese, running sushi restaurants. The hook was: brand styles were presented on the carousel instead of sushi.

The results
The one-day-only pop-up restaurant by Superdry attracted 48 of the most important people on the Danish fashion media scene. They documented the evening heavily on social media. Within a three-month period, Superdry had an 80% increase in media coverage. This was made especially evident from the amount of styles we lent out.